Archive · 12 Nov 2025
Architect's Zero-Waste Mission Inspires 80,000+ Indians Through Digital Content
Nayana Premnath used to design buildings as an architect, but she wanted to help people live in a way that's better for the planet.
So, she started making videos and sharing tips online about how to waste less, like by thrifting clothes, eating plant-based meals, and composting.
She has lots of followers who learn from her easy guides.
Nayana also has a business called The Green Circle where she makes new things like hair ties and coasters from old fabric scraps.
This helps reduce trash and also gives people jobs.
She shows everyone that small, everyday changes can make a big difference for the environment.
Architect Nayana Premnath is now a sustainability influencer inspiring over 80,000 Indians to live zero-waste.
She transitioned from architectural design to creating digital content focused on mindful living and eco-conscious habits.
Premnath utilizes platforms like Instagram and YouTube to share practical guides on topics such as thrift shopping, vegan meals, and composting.
Her upcycling brand, The Green Circle, transforms discarded textiles into sustainable products like scrunchies and coasters.
The initiative aims to reduce waste, promote a circular economy, and create employment opportunities through upcycled goods.
- Who
- Nayana Premnath, an architect turned sustainability influencer and entrepreneur
- What
- Promoting zero-waste living and sustainable habits through digital content creation and an upcycling brand.
- When
- Since 2018, with content evolving over time.
- Where
- India
- Why
- To inspire people to adopt mindful living and reduce waste through practical, relatable guidance.
- Founder
- Nayana Premnath
- Field of Influence
- Zero-waste living, sustainability education, eco-conscious design
- Digital Following
- Over 62,000 Instagram followers, 17,000 YouTube subscribers
- Entrepreneurial Venture
- The Green Circle (upcycling brand)
- Upcycled Products
- Scrunchies, coasters, keychains
- Material Sourcing
- Households, boutiques, tailoring shops