Archive · 22 Dec 2025
SAIL Wins Eight PRSI National Awards
SAIL, a big Indian company that makes steel, won eight important awards from the Public Relations Society of India.
These awards were given at a big conference in Dehradun.
SAIL won because they do a great job of talking to people about their company using new technology like AI.
They made special ads, news shows, and reports that were very good.
The boss of SAIL said they will keep using new technology to talk to people better and make the company grow.
They won awards for things like their ad during the Women’s World Cup, their AI news show, and a competition for employees to learn about new technology.
SAIL won eight PRSI National Awards for Communication Excellence at the 47th All India Public Relations Conference in Dehradun.
Awards recognized SAIL's innovative use of AI in corporate communication and stakeholder engagement.
SAIL secured awards in categories like Best Advertising Campaign using AI, Best Use of AI in PR Campaign, and Best Communication Campaign (Internal Publics).
SAIL Chairman Shri Amarendu Prakash emphasized the importance of integrating AI-powered tools for effective communication and long-term growth.
SAIL's winning campaigns included the Women’s World Cup 2025 advertisement, AI-driven news bulletin AI SAILTrack, and the ‘AI & U’ employee competition.
- Who
- Steel Authority of India Limited (SAIL)
- What
- Won eight PRSI National Awards for Communication Excellence
- When
- December 13-15, 2025
- Where
- Dehradun
- Why
- For innovative approach to corporate communication and integration of cutting-edge technology
- Organization
- Steel Authority of India Limited (SAIL)
- Awards Received
- Eight PRSI National Awards
- Event
- 47th All India Public Relations Conference
- Location
- Dehradun
- Date
- December 13-15, 2025
- Chairman
- Shri Amarendu Prakash
- Key Campaigns
- AI SAILTrack, Women’s World Cup 2025 advertisement, ‘AI & U’ competition
- Focus Areas
- AI integration, internal and external communication, stakeholder engagement