Archive · 31 Jul 2025
Indians Embrace Educational Travel, Blending Leisure and Learning
More and more people in India want to learn new skills and experience different cultures while they're on vacation!
Travel companies are creating special trips that mix fun with learning.
These trips can be anything from cooking classes to courses at famous schools.
Popular choices include painting, yoga, and even skydiving lessons.
These kinds of trips are becoming very popular and are expected to continue growing.
People want to return home not just with photos, but with new skills and stories to share.
Indian travelers are increasingly seeking learning-led holidays.
Travel companies are offering customized packages combining leisure and coursework.
This segment is projected to grow 15-20% annually over the next 3-5 years.
Popular courses include certification programs, workshops, and cultural immersions.
Domestically, heritage and wellness experiences, like yoga, are gaining traction.
- Who
- Indian travelers, travel companies like Cox and Kings, Thomas Cook, and SOTC.
- What
- Indians are choosing learning-focused holidays over traditional leisure trips.
- When
- The trend is currently picking up, with expected growth over the next 3-5 years.
- Where
- Both domestic and international destinations are seeing increased interest, including India, Europe, and East Asia.
- Why
- Travelers want to combine leisure with educational experiences.
Industry Perspective
Analyst Views
Novelty of the Trend
Industry Perspective
The trend of educational trips is growing rapidly, driven by consumer demand for meaningful experiences.
Analyst Views
Some industry experts argue that educational travel is not a new phenomenon, but a pre-existing segment.
- Projected Growth
- 15-20% annually
- Typical Trip Length
- 10-12 days to over a month
- Popular Domestic Activities
- Madhubani painting, pottery, yoga
- Popular International Courses
- Culinary, language immersion, adventure certifications
- Companies Offering Packages
- Cox & Kings, Thomas Cook, SOTC, EaseMyTrip