Archive · 20 Jul 2025
KBC's New Campaign Celebrates Intellect and Confidence
KBC, the popular quiz show, is celebrating its 25th year with a new ad campaign.
The ads show everyday people using their knowledge to stand up for themselves.
The campaign, featuring Amitabh Bachchan, shows that knowing things makes you confident.
It's like saying, 'Where there is wisdom, there is swagger.'
This is a change from earlier ads, which were more about being hopeful.
Now, the ads reflect how India is changing, showing people taking pride in what they know.
KBC's new campaign for Season 17, titled "Jahaan Akal Hai, Wahan Akad Hai," celebrates intellect and confidence.
The campaign features three ad films directed by Vikas Bahl and anchored by Amitabh Bachchan.
The ads depict everyday Indians using knowledge to reclaim dignity in various situations.
The campaign marks a shift in KBC's tone, reflecting a more assertive India.
The campaign reframes intellect as strength, dignity, and confidence, capturing the mood of the nation.
- Who
- The campaign features everyday Indians and Amitabh Bachchan.
- What
- KBC launched a new ad campaign for its 25th year.
- When
- As KBC turns 25, the campaign launched.
- Where
- The campaign is for India.
- Why
- To reflect a more assertive, self-aware India.
Earlier KBC campaigns
New KBC campaign
Emotional Tone
Earlier KBC campaigns
Emphasized humility, perseverance and upliftment.
New KBC campaign
Focused on knowledge and earned confidence.
- Show
- Kaun Banega Crorepati (KBC)
- Campaign Title
- Jahaan Akal Hai, Wahan Akad Hai
- Season
- 17
- Director
- Vikas Bahl
- Star
- Amitabh Bachchan
- Theme
- Intellect and Confidence