Archive · 20 Aug 2026
Union Ministers Get Social Media Scores, Urged to Engage Youth
Union ministers were given report cards about how they use social media.
The reports looked at activity between May 1 and August 15.
They checked posts on X, Instagram, Facebook and LinkedIn.
The reports counted things such as posts, likes and how much attention each post received.
Ministers were told to use social media more actively.
They were also asked to communicate better with young people.
This is part of Prime Minister Narendra Modi’s push to reach Gen Z online.
The review also compared ministers’ outreach with that of other political leaders, including Opposition figures.
Union ministers received analyses of their social media activity from May 1 to August 15.
The assessment covered posts and engagement on X, Instagram, Facebook and LinkedIn.
Metrics included daily posts, engagement per post, likes, follower countries and overall traction.
Ministers were advised to increase digital outreach and connect more directly with young people.
The review follows Prime Minister Narendra Modi’s repeated calls for stronger Gen Z engagement online.
- Who
- Union ministers and other Bharatiya Janata Party leaders were the focus of the assessment, following guidance from Prime Minister Narendra Modi.
- What
- Ministers received social media performance analyses and were advised to increase online activity and youth engagement.
- When
- The assessment covered May 1 to August 15 and was distributed after a Cabinet meeting on Wednesday.
- Where
- The analyses concerned activity on X, Instagram, Facebook and LinkedIn; some ministers were in Singapore for high-level talks.
- Why
- The stated aim was to expand digital outreach, communicate directly with citizens and engage Gen Z more effectively.
- Assessment period
- May 1 to August 15
- Platforms reviewed
- X, Instagram, Facebook and LinkedIn
- Metrics examined
- Average daily posts, engagement per post, total likes, follower countries and overall post traction
- Recipients
- Union ministers received individual envelopes containing their assessments
- Comparison
- The review also compared the traction of political leaders, including Opposition figures
- Absent ministers
- Nirmala Sitharaman, S Jaishankar and Piyush Goyal were absent from Wednesday’s Cabinet meeting
- Related outreach
- Ministers and BJP leaders were advised to focus more on engaging young people online