Archive · 24 Nov 2025
OTT Platforms Rush to Build Legal Teams as Digital Data Privacy Rules Kick In
Big streaming websites in India are quickly hiring lawyers to follow new rules about protecting people's private information.
These rules say how companies can collect, use, and store personal data.
Some companies might have to pay big fines if they don't follow these rules.
This could change how these websites make money, especially those that show ads.
Video-streaming platforms are forming legal teams to comply with India's new digital personal data privacy regime.
The Digital Personal Data Protection Act, 2023 (DPDP Act) has been notified, bringing it into effect.
OTT platforms classified as significant data fiduciaries face extensive compliance requirements.
Smaller platforms may have a lighter compliance burden, but all will be affected to some extent.
Penalties for non-compliance can reach up to ₹250 crore for security failures and ₹200 crore for data breach non-notification.
- Who
- Video-streaming platforms, OTT platforms
- What
- Forming legal teams, complying with Digital Personal Data Protection Act, 2023
- When
- Last week, after the rules were notified
- Where
- India
- Why
- To protect individuals' privacy and enable responsible data use by businesses and the government
OTT Platforms
Government
Compliance Burden
OTT Platforms
OTT platforms face extensive compliance requirements and potential penalties for non-compliance.
Government
The government has set clear obligations and timelines for data protection, with substantial penalties for non-compliance.
Impact on Monetization
OTT Platforms
OTT platforms may see a significant hit to monetization, especially advertising, due to restrictions on data use.
Government
The government aims to protect individuals' privacy while enabling responsible data use by businesses.
- Act
- Digital Personal Data Protection Act, 2023 (DPDP Act)
- Ministry
- Ministry of Electronics & Information Technology (MeitY)
- Penalty for Security Failure
- Up to ₹250 crore
- Penalty for Data Breach Non-Notification
- Up to ₹200 crore
- Transition Period
- Roughly 12–18 months for many requirements
