Archive · 29 Sep 2025
Gig Worker Shortage Impacts Indian E-Commerce Sales
Imagine lots of people are shopping online and ordering food for a big celebration.
The companies that deliver these things need lots of temporary workers to help.
But, many workers are leaving their jobs or moving to new companies.
This means there aren't enough workers to deliver all the orders!
Companies are trying to hire more people, but it's hard.
They're even offering more money and bonuses to get people to work.
It’s a tricky situation, and some places have a lot more openings than usual.
E-commerce and quick commerce companies face gig worker shortages during peak demand.
Demand for temporary staff is up, while supply struggles to keep pace.
Vacancy levels are higher compared to the previous year, especially in delivery and warehouse roles.
Companies are increasing wages and offering bonuses to attract and retain workers.
Tier-2 and Tier-3 cities are becoming key areas for both consumption and gig hiring.
- Who
- E-commerce and quick commerce companies and gig workers
- What
- Experiencing a shortage of gig workers during the festive season.
- When
- During the festive season in India, 2025.
- Where
- India, particularly in Tier-2 and Tier-3 cities.
- Why
- High attrition and increased demand are causing worker shortages.
- Demand for temporary staff
- Up 15-20% year-on-year
- Vacancy increase
- 10-12% higher than last year
- Hiring demand in 2025
- 2.16 lakh jobs
- Gig roles in total
- 70%
- Monthly attrition in gig roles
- 35-40%
- Wage increase in metros
- 15-20%
- Wage increase in Tier-2 cities
- 20-25%