Archive · 18 Dec 2025
Government Boosts Doordarshan and Akashvani Reach
The Indian government is working to make Doordarshan (TV) and Akashvani (radio) more popular.
They are adding new shows, using local artists, and making it easier for people to create content.
They are also using new technology like high-definition TV and online platforms.
Akashvani is even making podcasts.
The government is spending money to upgrade their equipment and make more money from ads.
They want more people to watch and listen to these channels.
Government is introducing new programs and engaging local artists to produce regional content.
Artist rates have been revised to attract better talent for quality local content.
A simplified Content Sourcing Policy was introduced in 2024 to enable wider participation.
Technological upgrades include HD telecasts and the launch of the OTT platform WAVES.
Structural reforms at Akashvani focus on revenue generation, content improvement, and market outreach.
- Who
- Government of India, Minister of State for Information and Broadcasting L Murugan
- What
- Measures to strengthen Doordarshan and Akashvani
- When
- Ongoing, with specific initiatives in 2024 and 2021-26
- Where
- India, with focus on regional languages and local content
- Why
- To increase audience reach and improve content quality in a competitive broadcasting environment
- Organizations Involved
- Doordarshan, Akashvani
- New Initiatives
- Content Sourcing Policy, OTT platform WAVES, Audio-visual podcasts
- Technological Upgrades
- HD telecast, Digital presence, BIND Scheme
- Revenue Generation
- Rs 587.78 crore from non-government ads (2022–25)
- Programme Production Centres
- 66 across Doordarshan