Archive · 1 Oct 2025
Air India Express Faces Challenges After Merger: Route Changes, Branding Issues
Air India Express, a merged airline, is facing challenges a year after merging with another airline.
The airline has grown rapidly, expanding its fleet and route network.
However, they are having problems.
One of the biggest problems is changing routes, leading to cancellations and confusion, especially in Kerala.
The airline is also trying to fix its branding and aircraft standardization.
Just like other airlines they have struggled with mixing different business models, and now Air India Express is facing similar problems.
Overall, the airline is working through these changes.
The merger of AIX Connect (AirAsia India) with Air India Express was completed October 1, 2024.
The airline expanded significantly, increasing its fleet four-fold.
Air India Express has shifted from primarily international routes to a more balanced domestic and international mix.
The airline is experiencing route cancellations and pull-outs.
The company is reconfiguring its hub with a focus on Bengaluru and reducing service from Kerala.
- Who
- Air India Express
- What
- Faces challenges after one year of the merger, including branding and route changes.
- When
- The report covers the period after the merger that completed on October 1, 2024.
- Where
- Focus on routes within India, especially Kerala and Bengaluru, as well as international routes to the Gulf.
- Why
- The airline is undergoing a transition, and the article examines its challenges and strategic shifts.
- Company
- Air India Express
- Merger Completion
- October 1, 2024 (one year prior to report)
- Fleet Increase
- Four-fold increase post-merger
- Route Changes
- Shift from focus on Kerala to Bengaluru
- Aircraft Types
- Airbus and Boeing