Archive · 24 Sep 2025
Dell, Apple, Titan Top Brands in 2025: TRA Report
A recent study by TRA Research looked at which brands people in India want the most.
They talked to a bunch of people who influence what others buy.
Dell came in first as the most desired brand, keeping its top spot for five years in a row.
Apple's iPhone and Titan watches were second and third.
Some brands moved up the list a lot, like MI phones and Acer.
Others, like LIC and Honda Motorcycles, fell down in the rankings.
The study shows what people like and how it changes over time in different categories like phones, TVs, and more.
Dell retained the top spot as the most desired brand.
Apple's iPhone and Titan ranked second and third.
MI smartphones jumped up in the rankings significantly.
The report highlights the dominance of consumer-focused sectors.
The rankings are based on interviews with consumer influencers across 16 cities.
- Who
- Consumers and brands
- What
- TRA Research's Most Desired Brands report
- When
- 2025
- Where
- India
- Why
- To capture trends in consumer behavior and brand preferences
- Report Publisher
- TRA Research
- Data Collection Method
- Interviews with consumer influencers
- Number of Cities Surveyed
- 16
- Number of Brands Surveyed
- 900+
- Top Brand
- Dell
- Second Place
- Apple iPhone
- Third Place
- Titan
- Decline Noted
- LIC, Honda Motorcycles