Archive · 24 Jul 2025
Lotte India to Launch Korean Pepero Biscuit Snacks in India
Lotte India, a part of Lotte Group, is bringing Pepero, a popular Korean snack, to India.
They've invested money to make the snack here.
Pepero will come in two flavors and cost a little bit.
They made it slightly sweeter to please Indian tastes.
The company hopes this will be popular, especially with young people who like Korean culture.
They expect a lot of money from it this year.
Lotte India is launching Pepero, a popular Korean biscuit snack, in India.
The company invested ₹475 crore in its Rohtak plant to manufacture Pepero.
Pepero will be available in Original and Crunchy variants, priced from ₹20 to ₹70.
The 'made in India' product is slightly sweeter to suit Indian preferences.
Lotte India expects revenue of ₹2,000 crore in CY2024.
- Who
- Lotte India
- What
- Lotte India is launching Pepero, a Korean biscuit snack, in India.
- When
- The launch was announced on July 24, 2025.
- Where
- India
- Why
- To capitalize on the growing demand for Korean products and expand its product line.
Lotte's Strategy
Market Expansion
Market Strategy
Lotte's Strategy
Focusing on introducing Korean snacks. Targeting young consumers who are into K-dramas and K-pop.
Market Expansion
This is a strategic move by Lotte to expand its market share in the Indian confectionery sector.
- Product
- Pepero biscuit sticks
- Variants
- Original and Crunchy
- Price Range
- ₹20 to ₹70
- Investment
- ₹475 crore
- CY2024 Revenue Target
- ₹2,000 crore
- Made in
- India