Archive · 1 Sep 2025
Thums Up Launches Biryani Campaign Starring Shah Rukh Khan
Thums Up, a popular drink in India, is starting a new ad campaign.
The campaign features Bollywood star Shah Rukh Khan and actor Jagapathi Babu.
The main idea is that eating biryani is an experience best enjoyed without distractions, and that Thums Up is the perfect drink to have with it.
The ads show how enjoying biryani with Thums Up can make any moment more special.
The campaign includes ads on TV, online, and in other places, with special offers for fans.
Thums Up launched a new campaign called "Biryani Ek Nahi, Do Haath Se Khaate Hai."
The campaign stars Shah Rukh Khan and Jagapathi Babu.
The campaign aims to transform the experience of eating biryani.
The campaign builds on the pairing of biryani and Thums Up as a ritual.
The integrated campaign will be rolled out across multiple platforms.
- Who
- Thums Up, Shah Rukh Khan, Jagapathi Babu
- What
- Launching a new campaign promoting Thums Up with biryani.
- When
- Not explicitly stated
- Where
- India
- Why
- To promote the pairing of Thums Up with Biryani as a cultural experience.
- Brand
- Thums Up
- Campaign Title
- Biryani Ek Nahi, Do Haath Se Khaate Hai
- Starring
- Shah Rukh Khan and Jagapathi Babu
- Main Focus
- Biryani and Thums Up pairing
- Campaign Director
- Karthik Subbaraj
- Campaign rollout
- TV, digital, social, on-ground