Archive · 10 Jun 2025
ZEE Partners With Bullet, Share Price Gains 6%
ZEE Entertainment is teaming up with Bullet to create a new app for short dramas.
The new app, aimed at younger viewers, will be part of the ZEE5 platform.
ZEE is investing in Bullet to make this happen.
The app will show short videos in different languages and use special features to keep viewers interested.
This partnership caused ZEE's stock price to increase by more than 6%.
ZEE Entertainment partnered with Bullet to launch India’s first Micro-Drama App.
Bullet's app will be part of the ZEE5 ecosystem.
The app aims for short, binge-worthy content with local stories.
The app will offer content in multiple languages to engage users.
ZEE will invest in or acquire a stake in Bullet.
- Who
- ZEE Entertainment and Bullet
- What
- ZEE is partnering with Bullet to launch a micro-drama app.
- When
- Announced on June 9, 2025
- Where
- Within the ZEE5 ecosystem in India.
- Why
- To embrace new storytelling formats and attract younger audiences.
- Company
- ZEE Entertainment
- Partner
- Bullet
- Content Type
- Micro-Drama
- Platform
- ZEE5 ecosystem
- Format
- Short-duration, vertical episodes
- Share Price Change
- Up 6%
- Founders
- Azim Lalani and Saurabh Kushwah
