Archive · 24 Sep 2025
Snack Makers Embrace Health Trends with Millet Offerings
Many people in India are eating healthier snacks!
Snack companies are now using ingredients like millet (jowar, raagi, bajra) to make new snacks.
PepsiCo, the company that makes Kurkure, is launching millet puffs, hoping people will want to try them.
The market for snacks is growing a lot, with healthy snacks leading the way.
These companies hope to make lots of money by giving people options that are both tasty and good for them.
The government is also helping the makhana (fox nut) industry, hoping it will also grow.
Urban Indians' demand for healthier snacks is increasing.
PepsiCo's Kurkure brand launched millet-based jowar puffs.
India's snacks market is projected to almost double by 2032.
Millet-based snacks are becoming increasingly popular.
The government supports the makhana industry.
- Who
- Snack makers like PepsiCo, Tata Soulfull, and Marico
- What
- Are launching millet-based snacks to cater to the health-conscious consumer.
- When
- The trend has accelerated, especially post-COVID-19 pandemic.
- Where
- In India
- Why
- To capitalize on the growing demand for healthier snacking options.
Supporters
Critics
Market Growth
Supporters
See this as a positive trend with huge growth potential.
Critics
Believe it's a niche market, and traditional snacks will still dominate in volume.
- Market Value (2023)
- ₹42,694.9 crore
- Projected Market Value (2032)
- ₹95,521.8 crore
- CAGR (2024-2032)
- 9.08%
- Makhana Market (Est.)
- $1 billion in 2-3 years
- Makhana Production (Annual)
- 80,000 tonnes
- Makhana Wholesale Price
- ₹700/kg
- Govt. Makhana Promotion Budget
- ₹100 crore (Union Budget 2025-26)