1 year ago
Kerala Gold Merchants Seek 1% GST for Gold Ornaments
Gold merchants in Kerala want the government to lower the tax on gold ornaments from its current rate.
They say that gold prices have gone way up, making it hard for people to afford jewelry, especially for weddings.
The merchants' association is asking the government to reduce the tax to 1% to help people buy gold more easily.
They point out that the high prices and taxes are causing financial strain on consumers, particularly those planning weddings.
The merchants will also contact the central and state governments to discuss these issues.
Gold merchants in Kerala are demanding a reduction in GST on gold ornaments.
The All Kerala Gold & Silver Merchants Association is requesting the government to lower the GST to 1%.
K. Surendran stated that the increased gold prices and tax burdens affect wedding purchases.
Consumers purchasing gold for weddings struggle with the rising costs and taxes.
The State Council decided to approach central and state governments.
- Who
- The All Kerala Gold & Silver Merchants Association and consumers.
- What
- Demand to reduce GST on gold ornaments.
- Where
- Kerala.
- When
- Published on August 11, 2025.
- Why
- Due to increased gold prices and the burden of taxes, impacting consumer purchasing power.
Merchants' View
Government View (Unstated)
Financial Burden
Merchants' View
High gold prices and taxes strain consumer budgets.
Government View (Unstated)
Not mentioned in the article.
Sales Impact
Merchants' View
GST reduction is needed to boost sales.
Government View (Unstated)
Not mentioned in the article.
Key facts
- Association
- All Kerala Gold & Silver Merchants Association
- Demand
- Reduce GST to 1%
- Gold Price (Original)
- ₹20,000 per piece
- Gold Price (Current)
- Above ₹75,000
- Primary Affected Group
- Consumers buying for weddings
Quotes
K.Surendran
State president of the All Kerala Gold & Silver Merchants Association
“Those buying gold for wedding are facing the most difficulties.”
thehindubusinessline.com
“Ordinary people who purchase 10 and 20 sovereigns of gold ornaments for their wedding requirements could not afford to pay taxes to the tune of ₹25000 and ₹50,000.”
thehindubusinessline.com

