Archive · 15 Jan 2026
Mercedes-Benz to Locally Produce GLS Maybach in India
Mercedes-Benz, a famous German car company, is going to start making its super-luxury SUV, the GLS Maybach, in India.
This is a big deal because India will be the only country outside the US to make this special car.
The company's boss, Santosh Iyer, said that India is now one of the top five markets in the world for their ultra-luxury Maybach cars.
By making the car in India, they can sell it for less money.
They also have plans to bring out 12 new cars in India this year.
Besides, they are expanding their electric car services by introducing 'MB.Charge Public' to help people find and pay for charging their electric cars more easily.
Mercedes-Benz is focusing on selling very expensive luxury cars and won't lower prices to sell more cars, unlike BMW, which is trying to attract new buyers with cheaper luxury cars.
Mercedes-Benz will start local production of the GLS Maybach in India, making it the only market outside the US to do so.
India is now a top-five global market for Mercedes-Benz's ultra-luxury Maybach range.
Local production will reduce the price of the GLS Maybach from ₹3.17 crore to ₹2.75 crore.
Mercedes-Benz plans to launch 12 new products in India in 2026, spanning both electric vehicles and internal combustion engine vehicles.
The company is expanding its electric vehicle ecosystem with the introduction of 'MB.Charge Public' in India.
- Who
- Mercedes-Benz
- What
- Local production of the GLS Maybach in India and strategic market positioning
- When
- 2026
- Where
- India
- Why
- To reduce prices, cater to the Indian market, and maintain brand value
Mercedes-Benz Strategy
BMW Strategy
Market Strategy
Mercedes-Benz Strategy
Mercedes-Benz focuses on top-end luxury cars and avoids price wars to maintain brand value and residual values.
BMW Strategy
BMW aims to expand the luxury market by targeting first-time buyers with entry-level luxury vehicles and aggressive pricing.
Sales Focus
Mercedes-Benz Strategy
Mercedes-Benz targets luxury dwellers who own multiple luxury cars and first-time buyers jumping straight into the core luxury segment.
BMW Strategy
BMW gets about half of its sales from first-time buyers who previously owned cars priced between ₹15 lakh and ₹25 lakh.
- Model
- GLS Maybach
- Local Production
- India
- Price After Localisation
- ₹2.75 crore
- Current Price
- ₹3.17 crore
- New Product Launches in 2026
- 12
- Sales in 2025
- 19,007 units
- EV Charging Service
- MB.Charge Public
- Charging Points
- 9,000 DC charging points
- Celebration Edition Price
- ₹4.10 crore (ex-showroom)
- BMW Sales in 2025
- 18,001 units
- BMW New Models in 2026
- 25
Sources
Mercedes-Benz to locally produce GLS Maybach in India, first market outside US - Telegraph India
Mercedes-Benz EQS Celebration Edition SUV Launched in India - Price, Features, and More
India becomes 1st market outside US to start local production of Mercedes-Maybach GLS
‘We will not chase volumes or enter a price war’: Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
Mercedes-Benz will stick to top-end luxury cars even as BMW closes in
Mercedes-Maybach GLS Celebration Edition SUV Launched in India
Mercedes-Benz begins local production of Maybach GLS in Pune; first outside US
Mercedes Prioritises Value Over Volume, Expects 3% Sales Dip in 2025
What’s special about Mercedes-Maybach GLS Celebration Edition? Key details
Mercedes-Benz Begins Manufacturing Maybach SUV In Pune, First Time Outside The US
Mercedes-Benz Hits Speed Bump In 2025, Vows To Stay Course
