Archive · 16 Dec 2025
Prada Partners with Indian Artisans for Kolhapuri Chappals
Prada, a famous fashion brand, initially faced criticism for copying the design of Kolhapuri chappals, a traditional Indian sandal, without giving credit.
Now, Prada is working with Indian artisans to create a new line of these sandals.
They have made a five-year agreement to train and work with around 200 artisans.
This partnership could help the artisans improve their skills and earn better incomes.
However, people are watching to see if this partnership will truly benefit the artisans or if it's just a temporary arrangement.
The Kolhapuri chappal is an important part of Indian culture, and this partnership could set an example for how global brands should respect and work with traditional crafts.
Prada faced criticism for copying the Kolhapuri chappal design without attribution.
Prada is now partnering with Indian artisans for a luxury line of Kolhapuri Chappals.
The partnership includes a five-year agreement, collaborative production, and training programs.
Around 200 artisans will be sent to Italy for three years of advanced instruction.
The success of the partnership depends on transparency and long-term benefits for the artisans.
- Who
- Prada and Indian artisans from Maharashtra and Karnataka
- What
- A partnership to produce a luxury line of Kolhapuri Chappals
- When
- Prada's new line is set to launch, with a five-year partnership agreement
- Where
- Maharashtra and Karnataka, India
- Why
- To acknowledge and collaborate with the artisans who have preserved the Kolhapuri craft for generations
- Brand
- Prada
- Craft
- Kolhapuri Chappals
- Artisans Involved
- 200
- Training Duration
- 3 years
- Partnership Duration
- 5 years
- Product Price
- Rs 84,000 per pair
- Product Quantity
- 2,000 pairs