Archive · 29 Jul 2026
RCB becomes first cricket team with $300M brand value
Royal Challengers Bengaluru (RCB) has become the first cricket team to have a brand value of over $300 million.
The Indian Premier League (IPL) has also seen a huge increase in its business value, reaching $20.6 billion.
This growth is due to more people watching the games, especially on digital platforms, and big investments in the teams.
RCB was bought for $1.78 billion, and another team, Rajasthan Royals, was bought for $1.65 billion.
The IPL is now one of the fastest-growing sports leagues in the world.
RCB becomes the first cricket team with a brand value over $300 million.
IPL's business enterprise value reaches $20.6 billion, with a 11.4% year-on-year increase.
IPL's brand value rises to $4.3 billion, adding over $1.1 billion since 2023.
RCB's brand value jumps 16% to $312 million, retaining the top spot among IPL franchises.
IPL's 2026 season reaches 1.06 billion screens, with a 7% increase in viewership.
- Who
- Royal Challengers Bengaluru (RCB), IPL franchises, global investment bank Houlihan Lokey
- What
- RCB becomes the first cricket team with a brand value over $300 million; IPL's business enterprise value reaches $20.6 billion
- When
- 2026
- Where
- India
- Why
- Due to significant growth in brand value, viewership, and commercial appeal
Positive Growth Perspective
Concerns Over Traditional Viewership
League Growth
Positive Growth Perspective
The IPL's business enterprise value has grown significantly, reaching $20.6 billion, with a 11.4% year-on-year increase.
Concerns Over Traditional Viewership
Linear television ratings have declined by 18.8%, raising concerns about traditional viewership.
- RCB Brand Value
- $312 million
- IPL Business Enterprise Value
- $20.6 billion
- IPL Brand Value
- $4.3 billion
- RCB Acquisition Valuation
- $1.78 billion
- Rajasthan Royals Acquisition Valuation
- $1.65 billion
- IPL 2026 Viewership
- 1.06 billion screens
- IPL Revenue
- Over $1.8 billion
