Archive · 26 Sep 2025
FirstCry Fined ₹2 Lakh for Misleading Pricing Practices
FirstCry, an online store, was fined by the government.
They showed prices that seemed to include all taxes, but added extra GST when you paid.
The government said this was wrong because it made things look cheaper than they were.
It was considered 'drip pricing,' which misleads customers.
Now, FirstCry has changed their website to show the real price with all taxes included.
The government is making sure online stores are fair.
CCPA fined FirstCry ₹2 lakh for misleading pricing practices.
FirstCry displayed products as tax-inclusive but added GST at checkout.
This practice created a misleading impression of discounts.
CCPA considered it a 'dark pattern' and a violation of consumer protection rules.
FirstCry updated its platform to ensure price transparency.
- Who
- Central Consumer Protection Authority (CCPA) and FirstCry
- What
- CCPA fined FirstCry for misleading advertisements and deceptive pricing.
- When
- Announced on Friday
- Where
- New Delhi
- Why
- FirstCry misrepresented prices by adding GST at checkout, leading to consumer deception.
- Company Fined
- Digital Age Retail Pvt. Ltd. (FirstCry)
- Fine Amount
- ₹2 lakh
- Authority
- Central Consumer Protection Authority (CCPA)
- Reason for Fine
- Misleading pricing and unfair trade practices
- Nature of Deception
- Displaying prices as tax-inclusive but adding GST at checkout
- Impact
- Misled consumers about final payable amount
- Action Taken
- FirstCry updated platform for transparent pricing
