Archive · 12 Jun 2025
White Lotus' Fuels Tourism Boom in Thailand's Koh Samui
The TV show 'The White Lotus' is making the island of Koh Samui in Thailand a popular place to visit.
After the third season of the show, lots more people looked up Koh Samui online, and hotels got booked up more often.
The Thailand tourism people think the show will keep the island busy with tourists all year long.
People from the UK searched the most, with many more searches than before.
Overall, travel to Thailand from the US and Europe is also up.
Online searches for Koh Samui increased by 88% after 'The White Lotus' Season 3.
Hotel reservations in Koh Samui rose by 44% following the HBO series.
The Tourism Council of Thailand anticipates the show will boost tourism year-round.
British tourists showed the highest interest, with a 53% year-over-year rise in searches.
US and European visitor arrivals to Thailand have increased.
- Who
- Tourists, particularly from the UK, are showing increased interest.
- What
- Increased tourism interest in Koh Samui, Thailand, due to the popularity of 'The White Lotus' Season 3.
- When
- Following the airing of 'The White Lotus' Season 3, which aired from February 16-23.
- Where
- Koh Samui, Thailand.
- Why
- The popularity of 'The White Lotus' Season 3 has boosted interest in Koh Samui as a travel destination.
- Increase in Koh Samui searches
- 88%
- Increase in Koh Samui hotel reservations
- 44%
- Increase in British searches
- 53% year over year
- US visitors increase
- 12% (through May)
- European visitors increase
- 18% (through May)