Archive · 9 Oct 2026
Tim Cook Says He Won’t Interfere With Apple CEO John Ternus
Tim Cook said he will not meddle in John Ternus’s work as Apple’s CEO.
Cook gave Ternus advice about leading the company.
He said Ternus should make the job his own.
Cook encouraged him to spend time on the things where he can help the most.
He said Ternus does not need to lead the way Cook did.
Cook also said he did not simply copy Steve Jobs.
His point was that different leaders have different strengths.
Tim Cook said he does not intend to interfere with John Ternus’s work as Apple CEO.
Cook advised Ternus to make the leadership role his own.
He encouraged Ternus to focus on areas where he can add the most value.
Cook said Ternus should not mimic him, just as Cook did not mimic Steve Jobs.
Cook said leaders have different strengths.
- Who
- Tim Cook and Apple CEO John Ternus; Cook also referred to Steve Jobs.
- What
- Cook said he would not interfere with Ternus and advised him to develop his own leadership approach.
- Where
- Apple; no more specific location was stated.
- Why
- Cook said leaders have different strengths and Ternus should focus on where he can add the most value.
Cook’s role
Ternus’s leadership
Interference and independence
Cook’s role
Cook said he would not interfere with Ternus’s work.
Ternus’s leadership
Cook advised Ternus to shape the role around his own strengths rather than copy Cook.
- Outgoing CEO
- Tim Cook
- Apple CEO referenced
- John Ternus
- Cook’s advice
- Make the job your own and focus on where you can add the most value.
- Leadership approach
- Cook said Ternus should not mimic him.
- Precedent
- Cook said he did not mimic Steve Jobs.