Archive · 28 Jan 2026
Sydney Sweeney Launches Lingerie Line Amid Controversy
Sydney Sweeney, an actress known for her role in Euphoria, has started a new lingerie brand called SYRN.
She shared pictures of the lingerie on Instagram, which includes different styles like bodysuits and bralettes.
The lingerie comes in many sizes and is designed to fit different body types.
Sydney wants women to feel comfortable and confident in their lingerie, no matter what they do.
However, she got into some trouble because she and her team climbed the Hollywood Sign to promote the brand without proper permission.
This might lead to legal problems.
The lingerie is now available for purchase.
Sydney Sweeney launched her lingerie brand SYRN on January 28.
The collection includes various styles like bodysuits and bralettes in 44 sizes.
Sweeney's promotional stunt involved climbing the Hollywood Sign, which may lead to legal consequences.
The lingerie is designed to cater to different body types and lifestyles.
SYRN lingerie sets are priced around $100 and are categorized into Comfy, Playful, Romantic, and Seductress.
- Who
- Sydney Sweeney
- What
- Launched lingerie brand SYRN
- When
- January 28
- Where
- Hollywood Sign, Los Angeles
- Why
- To create inclusive lingerie for diverse body types and lifestyles
- Brand Name
- SYRN
- Launch Date
- January 28
- Size Range
- 30B to 42DDD
- Price Range
- $100
- Categories
- Comfy, Playful, Romantic, Seductress
- Controversy
- Climbing Hollywood Sign without approval