Archive · 24 Jul 2025
AkzoNobel Exits Indian Decorative Paints, Retains Technology Royalty
AkzoNobel, a paint company, is selling its decorative paints business in India to JSW Paints.
AkzoNobel will still make money through a 4.5% royalty from JSW, because JSW will use their paint technology.
This is part of a larger plan for AkzoNobel to change its business in Asia.
AkzoNobel will also keep selling certain types of paint in India.
The deal could help JSW Paints become a bigger player in the market.
AkzoNobel is also looking at similar moves in other parts of Asia.
AkzoNobel is exiting the decorative paints business in India.
JSW Paints acquired Akzo India's decorative paints business for approximately ₹9,000 crore.
AkzoNobel will maintain a 4.5% royalty stream from JSW for its coatings technology.
The deal is part of AkzoNobel's Asia restructuring strategy.
AkzoNobel will retain operations in high-margin powder coatings, including marine and protective segments.
- Who
- AkzoNobel and JSW Paints
- What
- AkzoNobel is exiting its decorative paints business in India while retaining a royalty stream.
- When
- The deal was announced in June and the article was published on July 24, 2025.
- Where
- India
- Why
- As part of AkzoNobel's Asia restructuring, it will focus on markets where it has a strong position.
AkzoNobel's Perspective
JSW Paints' Perspective
Strategic Focus and Market Position
AkzoNobel's Perspective
Focus on markets where they are leaders and technology licensing
JSW Paints' Perspective
JSW's growth plans
- Deal Value
- Approximately ₹9,000 crore
- Royalty Rate
- 4.5%
- AkzoNobel's India Revenue
- Approximately €400 million annually
- Decorative Segment Contribution
- 60% of revenue
- Remaining Business in India
- High-margin powder coatings (marine and protective)