Archive · 9 Jan 2026
Israel Tourism Recovers in 2025, Plans Expansion for 2026
Israel's tourism sector is recovering after a tough time.
In 2025, about 1.3 million people visited Israel from other countries.
Most visitors came from the United States, France, and the United Kingdom.
Many people visited to see friends and family, and most visitors were happy with their trip.
People also spent more money on average during their visits.
The government is working on making tourism better by improving hotels and making it easier for people to visit.
They are also planning to use new technology to help promote tourism.
In 2026, they want to attract even more visitors from around the world, including India, where a new direct flight to Tel Aviv will start.
Israel recorded 1.3 million international arrivals in 2025, with the US, France, and the UK as top source markets.
Visitor satisfaction was high, with 88% reporting positive experiences and 83% recommending Israel as a destination.
Domestic tourism played a crucial role, with over 13 million hotel overnight stays by Israelis.
The Ministry of Tourism initiated reforms and infrastructure grants to support long-term growth.
Plans for 2026 include increased international marketing, infrastructure investment, and the use of digital and AI tools.
- Who
- Israel Ministry of Tourism, international and domestic tourists
- What
- Recovery and expansion of Israel's tourism sector
- When
- 2025 and plans for 2026
- Where
- Israel
- Why
- To rebuild tourism after challenges and prepare for future growth
- International Arrivals
- 1.3 million
- Top Source Markets
- United States, France, United Kingdom
- Visitor Satisfaction
- 88%
- Average Expenditure
- USD 1,622 per person (excluding flights)
- Average Length of Stay
- 9.3 nights
- Business Travel
- 12% of visits
- Domestic Hotel Stays
- 13 million