Archive · 2 Sep 2026
John Ternus Teases Phenomenal September 9 Apple Launch
John Ternus is now the leader of Apple.
He replaced Tim Cook on September 1.
In his first message to Apple workers, he thanked Cook and praised the company’s employees.
He said Apple has a very big product launch on September 9.
He called the launch “phenomenal.”
People expect new iPhone 18 models and possibly an iPhone Fold, but Apple has not confirmed the products.
This will be Ternus’s first Apple launch event as CEO.
Apple is also changing some leadership roles as he begins the job.
John Ternus became Apple CEO on September 1, succeeding Tim Cook.
Ternus thanked Cook and employees in his first CEO memo.
He described Apple’s upcoming September 9 launch as “phenomenal.”
The event is expected to feature iPhone 18 models and possibly iPhone Fold.
Apple promoted Johny Srouji and reorganized product design under the leadership transition.
- Who
- John Ternus, Apple’s new CEO, and Apple employees; Tim Cook has become Executive Chairman according to one report.
- What
- Ternus sent his first employee memo and previewed a major September 9 product launch.
- When
- Ternus became CEO on September 1; the launch is scheduled for September 9.
- Where
- Ternus addressed employees in Cupertino; the launch location was not stated.
- Why
- The launch is expected to introduce new Apple products and serves as Ternus’s first product event as CEO.
- CEO transition
- John Ternus succeeded Tim Cook as Apple CEO on September 1.
- Cook’s new role
- Tim Cook transitioned to Executive Chairman, according to the report describing the leadership change.
- First employee memo
- Ternus thanked employees and praised Cook’s leadership, values, decency, and humanity.
- Launch date
- Apple’s major launch event is scheduled for September 9.
- Ternus’s description
- Ternus called the upcoming launch “phenomenal.”
- Expected products
- The iPhone 18 lineup, including the iPhone 18 Pro series, and an iPhone Fold are expected, but were not explicitly confirmed.
- Leadership changes
- Johny Srouji was promoted to Chief Hardware Officer, while Apple also reorganized its product design team.
- Event theme
- The September 9 event is described as “Surprise and Shine.”
