Archive · 3 Aug 2026
Ather Teases EL01 Scooter Ahead of August 29 Launch
Ather Energy, a company that makes electric scooters, is showing a picture of its new scooter, the EL01, on social media.
The picture shows a metal body instead of the usual plastic panels.
The new scooter will be sold on August 29 for between 1 lakh and 1.25 lakh rupees.
That price is cheaper than two other scooters, Rizta and the 450 range.
This is the first time Ather is making a scooter for everyday commuters, not just for special customers.
Ather Energy teased its upcoming EL01 electric scooter on social media.
CEO Tarun Mehta posted the first assembly‑line image, showing a metal body panel design.
The scooter will launch on August 29 and is priced between Rs 1 lakh and Rs 1.25 lakh.
The price is lower than competitors Rizta (starting at Rs 1.21 lakh) and 450 range (starting at Rs 1.28 lakh).
The EL01 marks Ather’s first entry into the mainstream commuter electric‑scooter segment.
- Who
- Ather Energy and CEO Tarun Mehta
- What
- Teasing the upcoming EL01 electric scooter
- When
- August 29 launch, teaser posted now
- Where
- India
- Why
- To enter the mainstream commuter electric‑scooter market at a lower price
- Product
- Ather EL01 Electric Scooter
- Launch Date
- August 29
- Price Range
- Rs 1 lakh – Rs 1.25 lakh
- Platform
- EL01
- Competitors
- Rizta, 450 range