Archive · 6 Dec 2025
Oxford Names 'Rage Bait' 2025 Word of the Year
Every year, Oxford University Press picks a Word of the Year that sums up the past twelve months.
This year, they chose 'rage bait,' which means content made to make people angry.
Fiona McPherson, who helps pick the word, says 'rage bait' was used much more in 2025 because people are talking about how the internet makes them feel angry or upset.
The word was chosen from a list of words that saw a big increase in use.
The public then voted to decide the winner.
This shows how people are becoming more aware of how the internet affects their emotions.
In the future, words about AI and digital life might become more important.
Oxford University Press selected 'rage bait' as the 2025 Word of the Year.
The term saw a threefold increase in usage over the past year.
The selection process involves analyzing language trends and public voting.
The campaign now includes interactive content like videos to engage the audience.
Previous words like 'brain rot' reflect digital fatigue and emotional overload.
Future trends may include more expressions related to AI and digital experiences.
- Who
- Oxford University Press and the public
- What
- Selection of 'rage bait' as 2025 Word of the Year
- When
- Announced in 2025
- Where
- Globally, with a focus on digital culture
- Why
- To reflect the year's cultural and linguistic trends, particularly the prevalence of provocative content online
- Word of the Year
- Rage bait
- Increase in Usage
- Threefold over the last year
- Selection Process
- Based on significant usage increase and cultural relevance
- Public Vote
- Determines the final winner from a shortlist
- Campaign Evolution
- Includes videos and interactive content
- Previous Words
- Podcast (2005), Selfie (2013), Brain rot (2024)
- Future Trends
- Expressions around AI and digital experiences likely to grow