Archive · 25 Sep 2025
Bajaj Electricals Acquires Morphy Richards Brand Rights
Bajaj Electricals bought the rights to use the Morphy Richards brand in several countries, including India, from Glen Electric for ₹146 crore.
This means Bajaj Electricals can now fully own and sell products under the Morphy Richards name in these regions.
They previously had the license to sell these products for over 20 years and had extended it.
The Morphy Richards brand saw strong growth in recent years.
This acquisition allows Bajaj to expand its consumer products business and build on the success of brands like Morphy Richards and Nirlep.
Bajaj Electricals is acquiring the Morphy Richards brand rights.
The deal includes rights for India and neighboring markets.
The acquisition is from Glen Electric.
The purchase price is ₹146 crore.
Bajaj Electricals previously held licensing rights for the brand.
- Who
- Bajaj Electricals
- What
- Acquired Morphy Richards brand rights
- When
- Not explicitly stated, reported September 24, 2025
- Where
- India, Nepal, Bhutan, Bangladesh, Maldives, Sri Lanka
- Why
- To gain full ownership of the brand and expand consumer durables business
Buyer's Perspective
Seller's Perspective
Strategic Impact
Buyer's Perspective
Expands product offerings and market reach.
Seller's Perspective
Streamlines operations and capital allocation.
- Acquisition
- Morphy Richards Brand Rights
- Buyer
- Bajaj Electricals
- Seller
- Glen Electric
- Price
- ₹146 crore
- Territories
- India, Nepal, Bhutan, Bangladesh, Maldives, Sri Lanka
- Prior Agreement
- Exclusive licensing rights for over 20 years
- Previous Acquisition
- Nirlep Appliances
Sources
Bajaj Electricals snaps 4 day losing run; shares jump 13% on Morphy Richards acquisition
Bajaj Electricals shares rally 13% on Morphy Richards brand acquisition
FII holding at 11 quarter high! NBFC stock hits record high, overbought on charts; what's next?
Bajaj Electricals share price rallies 11% on Morphy Richards acquisition plans. Do you own?
Bajaj Electricals to acquire Morphy Richards brand rights for Rs 146 crore
Markets extend losing streak, FMCG bucks the trend
Bajaj Electricals acquire Morphy Richard’s brand rights
