Archive · 19 Aug 2025
India's Wearable Market Slows Down in 1H25
The wearable tech market in India is slowing down after rapid growth.
Overall sales decreased, especially in smartwatches and earwear.
Consumers are now more focused on quality and value.
Although the market is contracting, some companies like boAt are still growing.
The upcoming festive season will determine if the market can bounce back from its decline.
Companies are focusing on local manufacturing and innovation to maintain their positions in the market.
India's wearable device market declined 6.3% YoY in 1H25, with 51.6 million units shipped.
The market experienced a sharper 9.4% YoY fall in Q2 2025, marking the fifth consecutive quarterly decline.
Smartwatches and earwear, the largest sub-segments, contracted.
boAt increased its overall wearables market share to 28.0%, while Noise led the smartwatch market.
The festive season's performance will be crucial for the market's recovery.
- Who
- Consumers and companies in the wearable tech market.
- What
- The performance of the Indian wearable device market.
- When
- First half of 2025 (1H25) and the April-June quarter (Q2 2025).
- Where
- India
- Why
- The market is experiencing a slowdown after a period of rapid expansion, attributed to shifting consumer preferences and market saturation.
Market Trends
Industry Perspective
Market Outlook
Market Trends
The market is experiencing a slowdown due to consumers shifting focus to quality and value.
Industry Perspective
Regulatory shifts and local manufacturing are seen as structural positives for the long-term growth of the market.
- Overall Wearable Market Decline (1H25)
- 6.3% YoY
- Total Wearable Units (1H25)
- 51.6 million
- Q2 2025 Decline
- 9.4% YoY
- Average Selling Price (ASP) Increase (Q2 2025)
- 2.2% YoY
- boAt Market Share
- 28.0%
- Noise Smartwatch Share
- 30.9%
Sources
India's Smart Glasses Demand On Rise, Smartwatch Market Sees Dip: Report
The demand for smart glasses is increasing, and the Indian wristwatch market is consolidating: Report
India’s smartwatch market slows as smart glasses and rings gain ground: IDC Report