Archive · 3 Dec 2025
Pernod Ricard Boosts India Investments Amid GST Cut Hopes
Pernod Ricard, a big company that makes alcohol like Chivas Regal and Royal Stag, is putting more money into India.
The CEO, Jean Touboul, thinks India is very important for their business.
India is already their second-biggest market by value and the biggest by how much they sell.
They make most of their products in India for the Indian market.
The company is planning to spend a lot of money, about €200 million, to build a new factory in Nagpur.
They want to make better, more expensive products because they think people in India will buy them.
This is part of their plan to keep growing in India.
Pernod Ricard sees India as a key growth market, contributing 13% of its global net sales.
The company aims to drive long-term growth through premiumisation and higher price points.
India is Pernod Ricard's second-largest market by value and largest by volume.
Pernod Ricard plans to invest up to €200 million in its Nagpur distillery over the next decade.
The company's FY25 revenue in India was Rs 27,446 crore, with 97% of volumes produced locally.
- Who
- Pernod Ricard, a global liquor company, and its CEO Jean Touboul
- What
- Pernod Ricard is increasing investments in India and focusing on premiumisation
- When
- The company closed FY25 with significant revenues and plans long-term investments
- Where
- India, with a focus on expanding local manufacturing, particularly in Nagpur
- Why
- To drive long-term, value-led growth and capitalize on the premiumisation trend in India
- Company
- Pernod Ricard
- CEO
- Jean Touboul
- India's Contribution to Global Sales
- 13%
- Annual Growth Over 5 Years
- 8%
- FY25 Revenue in India
- Rs 27,446 crore
- Local Production Percentage
- 97%
- Investment in Nagpur Distillery
- €200 million (₹1,785 crore)
- Expected Completion Time for Nagpur Facility
- 4-5 years