Archive · 25 Jul 2025
Prime Video Focuses on Growth in India with New Strategies
Prime Video in India wants to be your one-stop shop for entertainment.
They offer movies, shows, and even add-on subscriptions.
India is a very important place for them, with lots of people watching.
They're making shows and movies in many languages.
They recently started showing ads, but you can pay extra to skip them.
India was also the first place they launched special, cheaper plans for watching on phones and limited access.
This helps them reach more people in India.
They are also seeing a lot of people from other countries watching their content.
Prime Video India is positioning itself as an entertainment hub.
India is among the top three locales for Prime Video internationally in terms of hours streamed.
Prime Video offers streaming in 10 languages and focuses on local content.
The platform recently launched ad-supported streaming plans.
India was the first country to get Prime Video Mobile Edition and Prime Lite.
- Who
- Prime Video India, Gaurav Gandhi, Shilangi Mukherji, and customers.
- What
- Prime Video's strategy and growth in India.
- When
- In the past 12 months and recently.
- Where
- India.
- Why
- To establish itself as a leading entertainment platform and cater to a diverse audience.
Advertisers
Viewers
Advertising on the Platform
Advertisers
Advertisers benefit from Prime Video's wide reach and ability to link streaming campaigns with sales outcomes.
Viewers
The introduction of ads could potentially annoy users and decrease viewership.
- Languages Offered
- 10
- Customers from India
- Among the top 3 internationally
- New Customers (past 12 months)
- 25%
- Ad-supported streaming launched
- Recently
- Prime Lite launch location
- India
- Originals in production
- Over 100