2 hrs ago
How a 21-Year-Old Producer Made Hanuman Ansh a Hit
Hanuman Ansh is a film about the saint Neem Karoli Baba.
It was produced by Anupriya Nagar, who is only 21 years old.
She had been studying Economics in the United Kingdom and did not originally plan to make movies.
While researching Apple founder Steve Jobs, she learned that Neem Karoli Baba had influenced him.
After returning to India, she met director Vishal Chaturvedi, who was making a film about the saint.
The movie cost less than Rs 2 crore to make but earned more than Rs 100 crore in 30 days.
The film was first considered unsuccessful, but people began recommending it to one another.
Nagar says she wants to use some of the money to help disadvantaged children.
The team is considering two more films in the series.
Hanuman Ansh, made for a reported budget below Rs 2 crore, has crossed Rs 100 crore theatrically.
Producer Anupriya Nagar, 21, studied Economics in the UK and had planned to work in Switzerland’s art industry.
Nagar discovered Neem Karoli Baba while researching the influences behind technology companies and their founders.
The film was initially considered a flop after its first week but grew through audience and influencer word-of-mouth.
Nagar said profits were unexpected and that she hopes to use the earnings to support underprivileged children and charity.
- Who
- Producer Anupriya Nagar, director Vishal Chaturvedi and their co-producers made Hanuman Ansh.
- What
- Hanuman Ansh, a film about Neem Karoli Baba, crossed Rs 100 crore in theatrical collections.
- Where
- The film was produced and released in India; Nagar had previously studied in the UK.
- When
- Its total collection reached Rs 100.91 crore after 30 days, during its fourth week of release.
- Why
- Nagar said the film was made to tell Neem Karoli Baba’s story and serve a good cause, rather than primarily to earn box-office profits.
Key facts
- Film
- Hanuman Ansh
- Subject
- Neem Karoli Baba
- Producer
- Anupriya Nagar, aged 21
- Reported budget
- Under Rs 2 crore
- 30-day theatrical collection
- Rs 100.91 crore
- Initial industry reaction
- The film was reportedly declared a flop after its first week.
- Future plans
- The team has planned two additional parts, though their scale and budgets have not been decided.
Quotes
Anupriya Nagar
The 21-year-old producer of Hanuman Ansh
“I first thought to write a book or comic book. I was just 20. But when I came to India, I came across Vishal Chaturvedi, who was making a film on Neem Karoli Baba. It was all unplanned — pure coincidence.”
indianexpress.com
“Neem Karoli Baba had influenced Steve Jobs, who at Kainchi Dham came up with the idea of making the world’s colour computer.”
indianexpress.com
Sources
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