Archive · 24 Dec 2025
Bajaj Auto Plans KTM Revival Amid Slipping Market Share
Bajaj Auto, a big company that makes motorcycles, is planning to bring back the popularity of its KTM brand.
The company is doing this because KTM motorcycles are not selling as well as they used to.
They want to understand why some of their products didn't work well with customers.
In the short term, they plan to reduce costs, and in the long term, they want to make sure their products are better and more appealing to customers.
The company believes that if they get the products right, they can succeed in the market for premium motorcycles.
Bajaj Auto is planning a revival strategy for its KTM brand due to slipping market share.
The company will conduct a root-cause analysis to understand why certain KTM products did not appeal to consumers.
In the short term, Bajaj Auto will focus on cost reduction to improve market position.
Long-term strategy emphasizes getting the products right to succeed in the premium motorcycle market.
The market for premium motorcycles is believed to always exist, but understanding consumer preferences is crucial.
- Who
- Bajaj Auto
- What
- Plans to revive KTM brand
- When
- Not specified
- Where
- India
- Why
- To address slipping market share and improve product appeal
- Company
- Bajaj Auto
- Brand
- KTM
- Market Segment
- Premium motorcycles
- Strategy Focus
- Product analysis and cost reduction
- Short-term Goal
- Cost reduction
- Long-term Goal
- Product improvement