Archive · 2 Sep 2025
SRK Tops TV Ad Visibility, Followed by Dhoni
In the first half of 2025, Shah Rukh Khan was the most seen celebrity in TV ads, with MS Dhoni close behind.
Dhoni endorsed 43 brands, the most by any celebrity.
Celebrity-backed ads made up a little less than a third of all TV ads.
The food and beverage sector used celebrities the most.
Celebrity ad volumes decreased compared to the previous year.
Deepika Padukone & Ranveer Singh and Anushka Sharma & Virat Kohli were popular celebrity couples in ads.
Shah Rukh Khan was the most visible celebrity in TV ads.
MS Dhoni endorsed the most brands.
Celebrity-backed ads accounted for 29% of total TV ads.
Film stars dominated celebrity endorsements.
Celebrity ad volumes decreased compared to 2023.
- Who
- Shah Rukh Khan and MS Dhoni
- What
- Were the most visible celebrities in TV ads.
- When
- January-June 2025
- Where
- India
- Why
- To endorse various products.
- Most Visible Celebrity
- Shah Rukh Khan
- Second Most Visible
- MS Dhoni
- Brands Endorsed by Dhoni
- 43
- Brands Endorsed by SRK
- 35
- Celebrity Ad Share
- 29%
- Ad Volume Change
- Decreased 12% (Jan-Jun 2025 vs Jan-Jun 2023)
- Leading Sector
- Food & Beverage (23%)
