Archive · 19 Sep 2026
Parampara Ayurved Leader Outlines Vision for India’s Heritage
Debraj Sen leads Parampara Ayurved, an organisation connected to India’s ancient Ayurved tradition.
He says this tradition should be respected and also explained in ways modern people can understand.
He wants research, education and careful innovation to support traditional knowledge.
Sen believes rural communities could grow medicinal plants and create new sources of work.
Farmers would need good information, planning and access to markets.
He also wants cities and villages to learn from and support each other.
Young people could help as researchers, teachers, entrepreneurs and environmental stewards.
Sen hopes Parampara Ayurved will share India’s heritage with other countries honestly and responsibly.
He says success should include preserving knowledge and helping communities, not only growing the organisation.
Debraj Sen, CEO of Parampara Ayurved, says his role involves preserving Ayurved knowledge while making it relevant to modern society.
He supports research, education, evidence-based practices and responsible innovation alongside traditional knowledge.
Sen believes medicinal plant cultivation could support rural education, entrepreneurship and sustainable livelihoods with proper planning and market access.
Parampara Ayurved aims to connect urban consumers with rural communities and promote awareness of biodiversity and medicinal plants.
Sen envisions greater youth involvement, international collaboration and responsible cultural exchange around India’s Ayurved heritage over the next decade.
- Who
- Debraj Sen, CEO of Parampara Ayurved, discusses the organisation’s future and India’s Ayurved heritage.
- What
- Sen outlines a vision to preserve and responsibly advance Ayurved through research, education, medicinal plant cultivation, rural opportunities and international exchange.
- When
- The discussion looks toward the coming decade, with Sen describing goals for the next ten years.
- Where
- The vision focuses on India, including urban and rural communities, while also seeking connections with international institutions and communities.
- Why
- Sen wants India’s traditional knowledge to remain relevant, support sustainable livelihoods, preserve medicinal plants and contribute responsibly to global discussions on health and sustainable living.
- Interviewee
- Debraj Sen
- Role
- CEO of Parampara Ayurved
- Core focus
- Preserving and responsibly advancing India’s Ayurved heritage
- Rural priorities
- Medicinal plant cultivation, education and sustainable livelihoods
- Youth role
- Research, entrepreneurship, education and preservation of traditional knowledge
- International vision
- Cultural exchange, academic collaboration and research
- Meaning of Parampara
- Continuity and the transmission of knowledge, values and experience between generations