Archive · 21 Jan 2026
Visa Extends MAMA AWARDS Sponsorship to 2029
Visa, a big company that helps with digital payments, is continuing to support the MAMA AWARDS, which is a big music awards show for K-pop.
They will be the main sponsor until 2029.
This partnership helps bring people from all over the world to these events, which is good for tourism and local businesses.
For example, in 2025, many people who bought tickets to the MAMA AWARDS in Hong Kong had not been there in a long time, which helped the city's economy.
Visa also works with other big events like the FIFA World Cup and the Olympics to make it easier for fans to pay for things and enjoy the experiences.
They even have a special K-pop group, izna, as their brand ambassador to connect with fans worldwide.
Visa extends its title sponsorship of the MAMA AWARDS with CJ ENM through 2029.
The partnership aims to boost cultural commerce and cross-border engagement.
Visa data shows the 2025 MAMA AWARDS in Hong Kong attracted 90% first-time visitors, boosting tourism.
K-pop girl group izna is unveiled as Visa's brand ambassador for the MAMA AWARDS.
Visa supports various global events, enabling seamless payment experiences for fans.
- Who
- Visa and CJ ENM
- What
- Extended partnership for MAMA AWARDS through 2029
- When
- Announced on January 21, 2024, for events through 2029
- Where
- Hong Kong (2025 event), with global reach
- Why
- To support cultural commerce, cross-border engagement, and megaevents that unite fans
- Event
- MAMA AWARDS
- Sponsor
- Visa
- Partnership Duration
- 2025-2029
- Organizer
- CJ ENM
- Brand Ambassador
- K-pop girl group izna
- Location
- Hong Kong (2025)
- Tourism Impact
- 90% of overseas cardholders were first-time visitors to Hong Kong in 2025