7 months ago
Dev Anand's Resilience After Film Flop
Dev Anand was a famous actor and director in Hindi cinema.
He made a film called 'Ishk Ishk Ishk' in 1974, which he was very excited about.
He even sold his house and his wife's jewellery to make this film.
When the film was shown to the public, people started leaving the theatre after just 15 minutes.
This was a big disappointment for Dev Anand.
But he didn't give up.
After hearing the bad news, he went into the bathroom for just 5 minutes and came back with a new idea for a film.
His nephew, Shekhar Kapur, who was there, was very impressed by Dev Anand's ability to bounce back from failure.
Dev Anand believed that making films should be a passionate and fearless journey, even if it means taking big risks.
Dev Anand directed and starred in 'Ishk Ishk Ishk' (1974), investing his own money and selling personal assets to fund it.
The film's premiere initially seemed promising, but audiences started leaving theatres after just 15 minutes.
Dev Anand received the bad news at the Oberoi Hotel, where he was celebrating with his team.
After hearing the news, Dev Anand went into the bathroom for 5 minutes and returned with a new film idea.
His nephew, Shekhar Kapur, admired Dev Anand's resilience and fearless approach to filmmaking.
- Who
- Dev Anand, a celebrated Hindi cinema star and director
- What
- The failure of his film 'Ishk Ishk Ishk' and his immediate response to it
- Where
- The premiere took place at a theatre, and the aftermath was discussed at the Oberoi Hotel
- When
- The film was released in 1974, and the premiere was in the mid-1970s
- Why
- Dev Anand had a deep emotional and financial investment in the film, which did not perform well
Key facts
- Film
- Ishk Ishk Ishk (1974)
- Director
- Dev Anand
- Key Cast
- Shabana Azmi, Zeenat Aman, Zarina Wahab, Jeevan, Kabir Bedi
- Music
- RD Burman
- Investment
- Sold house and wife's jewellery
- Premiere Reaction
- Audiences walked out after 15 minutes
- Dev Anand's Response
- Returned with a new film idea in 5 minutes
Quotes
Shekhar Kapur
Dev Anand's nephew and actor who had a small role in the film Ishk Ishk Ishk (1974)
“He must have been gone for hardly 5 minutes when he came back out and said, ‘Shekhar! ‘Chal ek nayi film banate hai; abhi idea socha maine.’ He just wiped all of it away, and I wanted to learn that skill from him.”
news18.com
“Someone told him over the phone that people got up and left the theatres while his film was still playing.”
news18.com
Dev Anand
Hindi cinema's celebrated star and director of the film Ishk Ishk Ishk (1974)
“Acha hai, aise hi banti hai filmein.”
news18.com