Archive · 22 Aug 2025
Instagram's Linked Reels Enhance Content Flow
Instagram now lets creators link their short videos, called Reels, together.
It's like creating episodes of a show.
When you're watching a Reel and it ends, you can easily tap a button to watch the next part of the series.
This means less searching for the next video and more time watching.
The new feature is meant to help creators make longer, more engaging videos and make it easier for viewers to follow along.
Instagram launched Linked Reels to create a seamless viewing experience for multi-part content.
The new feature allows creators to connect Reels, letting videos play like chapters in a story.
Users can tap a 'Watch Part 2' button to instantly move to the next Reel in a series.
Creators can link new Reels to older ones when uploading, or retroactively via the three-dot menu.
Linked Reels encourage longer watch times and allow for episodic storytelling
- Who
- Instagram users and content creators
- What
- Instagram launched Linked Reels, allowing creators to connect their videos.
- When
- Not specified
- Where
- Why
- To make multi-part content flow seamlessly and increase user engagement.
Creators
Users
Benefits
Creators
Improved ability to create episodic content.
Users
More user engagement and potentially longer watch times.
- Feature Name
- Linked Reels
- Function
- Connect Reels for episodic content
- User Benefit
- Seamless transition between Reels
- Creator Benefit
- Encourages longer watch times
- Linking Method
- New uploads and retroactive linking
