Archive · 24 May 2025
Xiaomi Leads Wearables Market in Q1 2025, Surpassing Apple
Imagine a market where people buy things they can wear on their wrists, like smartwatches and fitness trackers.
In the first three months of 2025, the company Xiaomi sold the most of these, beating out Apple and others.
The whole market grew because more people are buying these wearable gadgets.
Xiaomi did well by releasing new versions of their products.
When people buy these devices, they want them to be affordable, last a long time on a single charge, and help them keep track of their health.
Xiaomi regained the top spot in the wearable band market in Q1 2025 with a 19% market share.
Global wearable band shipments rose to 46.6 million in Q1 2025, a 13% year-on-year increase.
Xiaomi's shipments saw a 44% annual growth, driven by new models like the Smart Band 9 and Redmi Band 5.
Apple held second place with 16% of the market, while Huawei was third.
Consumer preferences for wearables include affordability, long battery life, and health tracking.
- Who
- Xiaomi, Apple, Huawei, Samsung, Garmin, and consumers
- What
- Xiaomi led the wearable band market
- When
- Q1 2025
- Where
- Global
- Why
- Xiaomi's market share increased due to new product releases and consumer demand.
- Reporting Period
- Q1 2025
- Global Wearable Band Shipments
- 46.6 million
- Market Growth (Year-on-Year)
- 13%
- Xiaomi Market Share
- 19%
- Xiaomi Shipment Growth (Year-on-Year)
- 44%
- Apple Market Share
- 16%
- Huawei Shipments
- 7.1 million units