Global Brands Must Navigate Politics to Survive

Imagine big companies like McDonald's or H&M.

They sell stuff all over the world, but sometimes they have to make tough choices.

If a country does something that people don't like, like go to war or not respect human rights, people might stop buying products from those companies.

Sometimes, companies take a stand by closing stores or speaking up.

If they don't say anything, it can be seen as a bad thing too.

So, these companies have to be careful because what they do or don't do can really affect how many people buy their products.