Archive · 16 Jun 2025
Long-Form Ads Gain Traction in the Advertising Landscape
Advertisers are making commercials that are longer to get people's attention.
Instead of short ads, some create ads that are several minutes long to tell a better story and make people remember their brand.
These longer ads work because they create a better connection with the audience and make them feel something.
Campaigns like Sleepy Cat and Krafton India's 'DoomTroopers' have shown that longer ads can be popular, especially with people who like watching things on YouTube.
Advertisers are also finding that longer ads can stand out and reach more people.
Advertisers are creating longer ads, defying traditional time limits to engage audiences.
Successful long-form ads, like the Sleepy Cat and BGMI 'DoomTroopers' campaigns, have proven effective.
Longer ads facilitate emotional connections and stronger brand recall.
Audiences, including millennials and Gen Z, show a great appetite for well-made long-form content.
Advertisers are moving away from shorter ads to break through the clutter in media consumption and convey core messages.
- Who
- Advertisers and marketing agencies are increasingly adopting longer-form advertising strategies.
- What
- Advertisers are shifting towards longer-form ads to engage viewers and improve brand recall.
- When
- Recent campaigns show a move away from the traditional short ad format.
- Where
- This trend is visible in various advertising campaigns, particularly on platforms like YouTube.
- Why
- To develop deeper storytelling, create stronger emotional connections, and counter the effects of short attention spans.
Focus on Shorter Ads
Focus on Longer Ads
Ad Length vs. Message
Focus on Shorter Ads
Shorter ads are preferred to maximize top-of-mind recall.
Focus on Longer Ads
Longer ads provide space for emotional connections and better brand recall.
- Ad Lengths
- 2+ minutes (Sleepy Cat), 24 minutes (BGMI 'DoomTroopers')
- Successful Campaigns
- Sleepy Cat ad, Ashok Leyland Mother's Day, BGMI 'DoomTroopers'
- Key Agencies
- The Small Big Idea, FCB India, Agency09, Krafton India
- Target Audiences
- Millennials, Gen X, Gen Z
- Average Viewing Duration
- Approx. 75% for Krafton's campaigns