Archive · 28 Nov 2025
Loca Loka Aims for 5% of India's Tequila Market
Loca Loka is a new tequila brand founded by three Indians: Harsha Vadlamudi, Rana Daggubati, and Anirudh Ravichander.
They have raised $12.5 million and are aiming to capture 5% of India's tequila market in their first year.
The brand has already launched in the US and the Philippines and is now focusing on India.
They have spent over a year perfecting their tequila and believe their unique blend of Indian and Mexican cultures will help them stand out.
The tequila will be launched in major cities like Mumbai, Delhi, Goa, Bengaluru, and Hyderabad.
The founders are confident that their product quality and strategic planning will help them succeed in India's complex alcohol market.
Loca Loka aims to capture 5% of India's tequila market in its first year after a $12.5 million fundraise.
Founded by Harsha Vadlamudi, Rana Daggubati, and Anirudh Ravichander, the brand focuses on a fusion of Indian and Mexican cultures.
The tequila has already launched in the US and the Philippines, winning medals in competitions.
Loca Loka will launch in Mumbai and Delhi this month, followed by Goa, Bengaluru, and Hyderabad.
The brand is prepared to navigate India's fragmented alcohol market with different compliance rules and distribution models.
- Who
- Loca Loka, founded by Harsha Vadlamudi, Rana Daggubati, and Anirudh Ravichander
- What
- Aiming to capture 5% of India's tequila market in its first year
- When
- Launching in Mumbai and Delhi this month, followed by other cities
- Where
- India, with prior launches in the US and the Philippines
- Why
- To capitalize on the growing tequila market in India and globally
- Founders
- Harsha Vadlamudi, Rana Daggubati, Anirudh Ravichander
- Market Target
- 5% of India's tequila market in first year
- Product Development Time
- More than a year
- US Market Pricing
- Blanco and Reposado: $40–45, Anejo: $69.99
- Launch Cities in India
- Mumbai, Delhi, Goa, Bengaluru, Hyderabad
- Key Differentiator
- Fusion of Indian and Mexican cultures in design and storytelling