Archive · 31 Oct 2025
Getty Images and Perplexity Forge Multi-Year Deal for AI Search Visuals
Imagine a smart computer that helps you find information, like a super search engine.
This search engine, called Perplexity, wants to show pictures along with the information it finds.
They've made a deal with a big company that owns lots of pictures, Getty Images.
Now, Perplexity can use Getty Images' pictures in its search results.
This is good because the pictures are high-quality and real.
It's also important because Perplexity promises to always say where the pictures came from, giving credit to the artists.
This helps make sure everyone uses pictures the right way, especially with new AI technology.
When the news came out, the stock for Getty Images went up a lot!
Getty Images and Perplexity have signed a multi-year global licensing agreement.
Perplexity will integrate Getty Images' editorial and creative visuals into its AI search platform.
The deal ensures accurate image attribution and showcases responsible AI development.
Getty Images' API will be technologically integrated into Perplexity's workflows.
Getty Images' stock saw a 60% surge in premarket trading following the announcement.
- Who
- Getty Images and Perplexity
- What
- Announced a multi-year global licensing agreement allowing Perplexity to use Getty Images' visuals in its AI search platform.
- When
- Announced on Friday
- Where
- Globally
- Why
- To enhance Perplexity's search experience with high-quality visuals, improve information accuracy, and ensure proper attribution of content in the age of AI.
Traditional AI Development
Perplexity's Approach with Getty Deal
Content Sourcing
Traditional AI Development
AI models often trained on vast, sometimes uncredited, internet data, raising IP concerns.
Perplexity's Approach with Getty Deal
Utilizes licensed content from Getty Images, ensuring legal and ethical sourcing of visuals.
Image Attribution
Traditional AI Development
May lack clear attribution, making it difficult to track image origins and creators.
Perplexity's Approach with Getty Deal
Mandates systematic inclusion of image credits and source links for enhanced transparency and creator recognition.
Information Accuracy
Traditional AI Development
Potential for misinformation or unverified content without robust data partnerships.
Perplexity's Approach with Getty Deal
Aims to improve accuracy and reliability by using high-quality, curated visual content from Getty Images.
- Companies Involved
- Getty Images and Perplexity
- Agreement Type
- Multi-year global licensing deal
- Announcement Date
- Friday
- Purpose
- Perplexity to use Getty Images' visuals in its AI search platform
- Key Features
- Integration of Getty's API, enhanced attribution, improved accuracy
- Market Reaction
- Getty Images shares up 60% in premarket trading