Archive · 28 Dec 2025
Fittr Expands into Preventive Healthcare Ecosystem
Fittr, a company that used to help people with fitness and nutrition, is now expanding into healthcare.
They want to help people prevent diseases like diabetes by offering diagnostic tests and doctor consultations.
They are setting up their own labs in big cities and partnering with other labs to reach more places.
They have set aside ₹10-15 crore for this expansion and are currently funding it themselves.
Their goal is to cover 5,000 areas across India and make essential tests more affordable.
Fittr is expanding into a preventive healthcare ecosystem, combining diagnostics with doctor consultations to address non-communicable diseases (NCDs).
The company plans to invest ₹10-15 crore to set up company-owned diagnostic labs in five metro cities: Pune, Bengaluru, Gurugram, Chennai, Hyderabad, and Mumbai.
Fittr aims to expand its lab network to cover 5,000 pin codes across India, partnering with existing players in tier-two and tier-three cities, including Healthians.
The company has launched a campaign offering 'diabetes test at Re 1 for all Indians' and plans to make other essential tests free in the future.
Fittr is currently cash positive and funding the expansion on its own, with no active talks to raise additional funds at present.
- Who
- Fittr, a fitness company led by CEO Jitendra Chouksey
- What
- Expanding into a preventive healthcare ecosystem with diagnostics and doctor consultations
- When
- Announced on December 28, 2025
- Where
- India, with a focus on five metro cities and 5,000 pin codes
- Why
- To address the growing number of non-communicable disease (NCD) deaths in India, starting with diabetes
- Company
- Fittr
- CEO
- Jitendra Chouksey
- Investment
- ₹10-15 crore
- Target Cities
- Pune, Bengaluru, Gurugram, Chennai, Hyderabad, Mumbai
- Pin Code Coverage Goal
- 5,000
- Current Pin Code Coverage
- 2,500
- Partner
- Healthians
- Funding Status
- Cash positive