9 months ago
Fittr Expands into Preventive Healthcare Ecosystem
Fittr, a company that used to help people with fitness and nutrition, is now expanding into healthcare.
They want to help people prevent diseases like diabetes by offering diagnostic tests and doctor consultations.
They are setting up their own labs in big cities and partnering with other labs to reach more places.
They have set aside ₹10-15 crore for this expansion and are currently funding it themselves.
Their goal is to cover 5,000 areas across India and make essential tests more affordable.
Fittr is expanding into a preventive healthcare ecosystem, combining diagnostics with doctor consultations to address non-communicable diseases (NCDs).
The company plans to invest ₹10-15 crore to set up company-owned diagnostic labs in five metro cities: Pune, Bengaluru, Gurugram, Chennai, Hyderabad, and Mumbai.
Fittr aims to expand its lab network to cover 5,000 pin codes across India, partnering with existing players in tier-two and tier-three cities, including Healthians.
The company has launched a campaign offering 'diabetes test at Re 1 for all Indians' and plans to make other essential tests free in the future.
Fittr is currently cash positive and funding the expansion on its own, with no active talks to raise additional funds at present.
- Who
- Fittr, a fitness company led by CEO Jitendra Chouksey
- What
- Expanding into a preventive healthcare ecosystem with diagnostics and doctor consultations
- Where
- India, with a focus on five metro cities and 5,000 pin codes
- When
- Announced on December 28, 2025
- Why
- To address the growing number of non-communicable disease (NCD) deaths in India, starting with diabetes
Key facts
- Company
- Fittr
- CEO
- Jitendra Chouksey
- Investment
- ₹10-15 crore
- Target Cities
- Pune, Bengaluru, Gurugram, Chennai, Hyderabad, Mumbai
- Pin Code Coverage Goal
- 5,000
- Current Pin Code Coverage
- 2,500
- Partner
- Healthians
- Funding Status
- Cash positive
Quotes
Jitendra Chouksey
Founder and CEO of Fittr
“We are moving towards a preventive healthcare ecosystem, where we are combining diagnostics with doctor consultations, along with coaching and wearable monitoring, to address one of the biggest pain points in the country today, which is the growing number of NCD (non-communicable diseases) deaths, which are happening in the country.”
thehindubusinessline.com
“We will be looking to raise some funds, but the idea is to first get these labs to profitability and then see if we can continue to fund on our own, and if a partner wants to come along and share our journey and join us, help us, that's fine”
thehindubusinessline.com
Sources
Related news
Saina Nehwal Shares the Desi Foods Behind Her Training Diet
Kiran Mazumdar-Shaw Calls Bengaluru Traffic a Warning Signal
Tumakuru Mathematics Professor Named to 2026 Top Scientists Database
Developer Reconsiders Rejecting £77,000 London Startup Job Offer
GCC Closures Raise Questions, but Office Demand Remains Resilient
