Archive · 13 Aug 2025

TMRW Raises ₹437 Cr to Boost Tech and Customer Experience

TMRW Raises ₹437 Cr to Boost Tech and Customer Experience

TMRW, a fashion venture by Aditya Birla, is getting a big investment of ₹437 crore from ServiceNow Ventures.

This money will help TMRW use artificial intelligence to improve its technology and customer experience.

TMRW wants to sell fashion online.

TMRW's sales went up, but it also lost money.

Parent company Aditya Birla Fashion is also working on growth.

This will help them launch new products.

Sources