Archive · 11 Jun 2025
IPL 18 Ad Volume Grows, Mouth Fresheners & Biscuits Top
During the Indian Premier League (IPL) season, more companies bought ad space, increasing the overall ad volume by 10.5% compared to last year.
Mouth fresheners and biscuits were the most advertised products.
Over 110 advertisers participated, a 30% increase.
Food and beverages, services, and cars were the biggest sectors buying ad space.
Parle Biscuits spent the most on advertising.
IPL 18 ad volume increased by 10.5% compared to the previous season.
Advertiser count grew by 30% to over 110 during IPL 18.
Mouth fresheners and biscuits were the top two advertised categories.
Food and beverages, services, and automobiles were top sectors in ad volume share.
Parle Biscuits was the top advertiser with 8% share of ad volumes.
- Who
- Advertisers and viewers.
- What
- Advertising trends during the 18th season of the Indian Premier League.
- When
- During the 18th season of the Indian Premier League.
- Where
- Across 28 TV channels broadcasting the IPL matches.
- Why
- Due to the high viewership and popularity of the IPL.
- Ad Volume Growth
- 10.5%
- Advertiser Count Increase
- 30%
- Top Ad Category
- Mouth Fresheners
- Second Top Ad Category
- Biscuits
- Top Advertiser
- Parle Biscuits
