Archive · 23 Sep 2026
Wrogn Opens FY27 With 40% Growth, Targets Rs 600 Crore
Wrogn is a fashion brand that sells clothes and footwear in India.
It says its sales at the start of FY27 grew strongly.
In the first quarter, it recorded Rs 125 crore in GMV, which means the value of goods sold was that amount.
The company wants to reach Rs 600 crore in GMV during the full financial year.
Wrogn also reduced its adjusted operating loss from the previous year.
It is investing more in its own website and stores.
The brand is using technology and artificial intelligence to choose products, predict demand, and create catalogues.
Its newer Active and Footwear categories are already showing strong customer interest.
Wrogn reported Rs 125 crore in Q1 FY27 GMV, representing 40% growth.
The brand is targeting Rs 600 crore in GMV during FY27.
Adjusted FY26 EBITDA loss narrowed to Rs 38 crore from Rs 54 crore in FY25.
D2C and exclusive brand outlets grew 120% year over year, with 100-plus stores planned by March 2027.
Wrogn Active and Footwear have reached a combined annual recurring revenue of Rs 60 crore and are scaling rapidly.
- Who
- Wrogn, backed by Accel and TMRW, an Aditya Birla Group digital venture.
- What
- The fashion brand reported 40% growth and Rs 125 crore in Q1 FY27 GMV while targeting Rs 600 crore for FY27.
- When
- The update covers Q1 FY27, FY26 performance, and priorities through March 2027.
- Where
- Across Wrogn’s online, offline, direct-to-consumer, exclusive-store, marketplace, and large-format retail channels in India.
- Why
- Wrogn is focusing on owned channels, improved products and sourcing, technology, and new categories to support more efficient growth.
- Q1 FY27 GMV
- Rs 125 crore
- Q1 FY27 growth
- 40%
- FY27 GMV target
- Rs 600 crore
- FY26 net revenue
- Rs 244 crore
- Adjusted EBITDA loss
- Rs 38 crore in FY26, compared with Rs 54 crore in FY25
- D2C and EBO growth
- 120% year over year
- Store plan
- More than 100 exclusive brand outlets by March 2027
- Active and Footwear ARR
- Rs 60 crore