Archive · 15 Nov 2025
Survey Reveals Taxi Apps Use Manipulative 'Dark Patterns' on Users
Imagine you're using a phone app to get a taxi.
A recent study in Bengaluru asked many people about their experiences.
They found that these apps sometimes trick people into paying more money or getting frustrated.
For example, some users are charged extra fees that weren't shown when they booked the ride.
Many people also feel forced to cancel rides, even when it's not their fault.
The apps might also show a short waiting time, but the taxi takes much longer to arrive.
Plus, the apps often bother users with too many pop-ups asking them to tip or buy subscriptions.
Sometimes, it's even hard to find buttons to cancel a ride or change your mind.
This means the apps are designed in ways that can be unfair to the people using them.
A survey of over 15,000 users in Bengaluru by LocalCircles found widespread use of 'dark patterns' in app-based taxi services.
39% of users reported being 'very frequently' charged hidden fees, with another 37% experiencing them 'sometimes'.
59% of users were forced to cancel rides due to issues not caused by them, with 34% experiencing this 'occasionally'.
Over 72% of respondents found that the estimated wait times shown before booking were significantly shorter than the actual arrival times.
Nearly 49% of users stated that important options like ride cancellation or opting out of services were deliberately made difficult to find.
- Who
- Users of app-based taxi platforms in Bengaluru and LocalCircles, a community social media platform
- What
- A survey revealed that app-based taxi services frequently use manipulative design features ('dark patterns') that lead to hidden charges, forced cancellations, misleading wait times, and difficulty accessing important options.
- When
- The survey was conducted in July.
- Where
- Bengaluru
- Why
- To address increasing complaints about deceptive tactics used by app-based taxi services.
- Survey Platform
- LocalCircles
- Respondents
- Over 15,000 in Bengaluru
- Survey Month
- July
- Hidden Fees Complaint
- 39% very frequently, 37% sometimes
- Forced Cancellations
- 59% reported, 34% occasionally
- Misleading Wait Times
- 72% experienced shorter estimated times
- Aggressive Prompts
- 59% bombarded with pop-ups for tips/subscriptions
- Hidden Options
- 49% found key features hard to find