Archive · 31 Jan 2026
BRND.ME Expands into Europe Targeting $10M Run Rate
BRND.ME, a company that used to be called Mensa Brands, is expanding into Europe.
They are starting in seven countries: the UK, Germany, France, Spain, Italy, the Netherlands, and Poland.
They sell haircare and aromatherapy products under brands like Botanic Hearth and Majestic Pure.
Right now, their business in Europe is making about $6 million a year, and they want to reach $10 million by the end of 2026.
They are focusing on selling online and using social media like TikTok to reach customers.
The company thinks Europe is a great place to grow because people there really like beauty products and buy a lot online.
They also have a manager in Germany to help with this expansion.
BRND.ME is expanding into seven European countries with a focus on haircare and aromatherapy brands.
The company aims to achieve a $10 million run rate in Europe by the end of 2026.
Current annual run rate in Europe is $6 million, growing at nearly 10% month-on-month.
Botanic Hearth's rosemary hair oil ranked among the top five hair oils in Germany shortly after launch.
BRND.ME is doubling down on digital-first strategies, including TikTok-led discovery and D2C expansion.
- Who
- BRND.ME (formerly Mensa Brands)
- What
- Expansion into European markets
- When
- Announced on January 31, 2026
- Where
- UK, Germany, France, Spain, Italy, Netherlands, Poland
- Why
- To tap into the $4 billion European beauty market and achieve a $10 million run rate by 2026
- Company
- BRND.ME (formerly Mensa Brands)
- Target Markets
- UK, Germany, France, Spain, Italy, Netherlands, Poland
- Current Run Rate
- $6 million annually
- Target Run Rate
- $10 million by 2026
- Key Brands
- Botanic Hearth, Majestic Pure
- Market Potential
- Over $4 billion TAM in Europe
- Growth Strategy
- Digital-first approach, TikTok-led discovery, D2C expansion
- Leadership
- Ananth Narayanan, Founder and CEO